Skills

A Skill is an ad-ops playbook — a set of instructions that teaches an MCP-connected agent how to run a workflow using AdCrunch’s own tools (for example: “pull the last 14 days of Meta campaigns, then flag anything over target CPA”). You write a Skill once; every teammate’s connected agent can run it consistently, with no copy-paste.

Skills are private to your organization. New organizations start with an empty Skills store.

Manage Skills in the console

Open Skills in the console sidebar.

• Create a Skill on a dedicated page: a name, a description (what an agent reads to decide when to use it), and the body (the markdown instructions). Optionally set a custom slug.
• Edit a Skill on its own page — change the name, description, or body, copy its handle, rename its slug, or delete it.

The slug is the agent handle

Every Skill has a slug — its stable, per-organization handle. Agents fetch a Skill by slug (skill_get with skill_name: "weekly-meta-audit"). The slug is derived from the name when you create the Skill and shown with a copy button in the editor.

Agents can edit Skills too

Anything you can do in the console, a connected agent can do over MCP with the skill:write scope — including creating and updating Skills mid-session. To keep a human edit and an agent edit from clobbering each other, every save is guarded by a revision: if the Skill changed since you opened it, the console shows a “reloaded the latest” notice instead of overwriting.